We sure do love us some color, do we not? A woman applying scarlet red lipstick to bring out her skin tone. An editor using warm temperatures to color grade a film. Color adds depth to the visual information we receive through the element of light.
After capturing millions of photographs and a handful of films in South Florida, I am convinced more than ever that color is responsible for disseminating messages to persuade humans of an idea, subsequently resulting in paradigm shifts.
Translation? The present-day American is infatuated with content. And it is because of color that makes it so. We just enjoy staring at things that are visually enjoyable. Clouds rolling by at sunrise. Intricate architecture. Tyson Beckford. See what I did there?
