Mama always said we must take Polaroids in daylight. Because cameras prioritize lighter skin complexions during exposure. This is not about the Rosario Dawson’s and Stephen Curry’s. Polaroid science dismisses the Lupita Nyong’o’s.

Capturing brown skin is easily the most complex task in all of production. Camera sensors still today are designed to interpret fair skin tones over dark. Log camera profiles were actually created as a remedy to this deliberate limitation.

This makes staged lighting imperative to filming execution in dark environments. Polaroids are fun and forgiving. But million dollar sets have zero room for error. We see a future with camera technology inclusive of all subjects.



2023. A turning point. Spell initiative for us. Why Hello NeueHouse.

Dominican Republic. The Afterparty. Boatloads of flights to Miami.



Some salsa and a dash of Carillon. Roxana Medina. Supertrooper.

St. Petersurg for 4th of July. I see you Jonathan Bell and Brooklyn.



Beautiful practice to live life with no expectations. Smooth sailing.

Rooftopping and reuniting. Pretty man Stan twilighting. Boss dogs.



John Stockton

The greatest salesperson does not sell anything at all. The Creative House is three Story’s away from a monumental milestone of 100. Head shaking and smiling. Wendy Unger. Internal celebrations have already begun.

Coming off Art Basel Miami Beach. Arjun Janish Verma. A fun week of hysteria. This assignment was about finessing the craftsmanship of wisdom. A victory lap where 15 years of experience was applied with such composure.

This is like 1998 NBA Finals. Jazz vs Bulls. Game 3 defined the meaning of blowout. Three more games before it becomes reality to everyone else what we already know. Relationships yield opportunity. 2024. Bring it.