United States of Alcohol. Initially it was astonishing to learn that many luxury hotels earn more profit from their bars over the rooms themselves. It started to make sense once our national appetite for wines and spirits tickled my peripheral.

Alcohol is further entrenched in our society than smartphones, social networks, and Ice Spice combined. Though, the food and beverage industry is embracing an alternative to the predictable ‘get drunk feel like shit’ cycle. Goodbye kombucha.

Little Saints, arouse me with your plant magic mocktails and spirits. Zero sugar, zero alcohol, and natural ingredients speak our language. CBD. Lion’s mane. Palo santo. Reishi. This St. Mezcal campaign had Troy Alexander celebrating life.



It is a party. Sans alcohol. Little Saints. Jamie and Troy. Pour up.

Backyarding at Megan’s. Buena Vista Miami. Hottest. Day. Ever.



Whimsical leopard print. DJ Katie plays smooth-listening music.

If only we could have booked that baby cheetah and tree python.



Double gold reflectors on skin complexions. Yo Claudia Santana.

The ability to crop into herculean ass photographs. Resolution is king.



Girl of My Dreams

Story 94. Let’s. Go. Damn proud of creative direction here. Thank you Megan Klein and Katie Green. Color grading required clocks of time with that rigorous editing process. Every pixel analyzed. Standards. Nonalcoholic, meet non-half ass.

Our greatest takeaway is to better manage hair styling. Those fly-aways are difficult to remove in post-production. Having hair spray on deck in real time is more time-efficient. Thank goodness I decided to go bald. Women, how do you do it?

Building a visual campaign such as this demands an intellect that surpasses that of a camera operator or editor. It requires psychological wisdom. With a dash of curation and organization skills. Breezy, your 42-track album assisted this Story.